This post contains some great social media monitoring basics. Which was your favorite?
Social media has the amazing ability to connect us with people and conversations we might otherwise have never known existed.
It’s pretty incredible what we can learn from social media. But with all the content out there—an absolute deluge of thoughts and ideas—how do we find what is most relevant to us?
Continuous social media monitoring is critical for organizations to stay on top of the conversations surrounding their brand.
It also helps those managing brands to engage the right audiences and influencers to tell their story. But where does one begin monitoring? Let’s start with the basics, the Who, What, When, Where, Why and How of social media monitoring.
Finding the right influencers and audience to track appears a daunting task, but it doesn’t have to be that painful. Brainstorm some issues important to your brand, and search for related keywords and topics to see what people are…
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