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Six Keys to Effective Social Media Monitoring

This post contains some great social media monitoring basics. Which was your favorite?

Beyond PR


Social media has the amazing ability to connect us with people and conversations we might otherwise have never known existed.

It’s pretty incredible what we can learn from social media. But with all the content out there—an absolute deluge of thoughts and ideas—how do we find what is most relevant to us?

Continuous social media monitoring is critical for organizations to stay on top of the conversations surrounding their brand.

It also helps those managing brands to engage the right audiences and influencers to tell their story. But where does one begin monitoring? Let’s start with the basics, the Who, What, When, Where, Why and How of social media monitoring.

Finding the right influencers and audience to track appears a daunting task, but it doesn’t have to be that painful. Brainstorm some issues important to your brand, and search for related keywords and topics to see what people are…

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About C Hipke

I do some stuff in the digital world, as well as in the physical world. I could happily talk your ears off on, well, just about anything. I'm an awesome, headache-inducing person with not much humility who is driven to help make the world a better place (and no, I don't care if that sounds corny). My contributions to the world as we know it come in the form of communicating and nitpicking how other people communicate. Gimme a pet and a book and you probably won't hear from me for a while, unless "[Pet], you should(n't) do that!" counts. I will take occasional breaks from reading to play video games and may also grudgingly do some adult things like earn money, shower, eat, and sleep. I may also watch a movie or t.v. show, especially if it's an adult cartoon show. You can follow me on twitter (@hipkec), drop me a line (hipke.ce@gmail.com), or tell me what you're thinking right here because, honestly, I want to know!


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